39 years of denim competency

The brand has visibly changed in almost 4 decades. The basis for all changes in 2017 was the brand values of expertise, down-to-earth attitude, quality commitment, fashion affinity and lifeblood. Credibility, reliability and honesty are what matters equally at ANGELS in dealing with products and humans. These success factors retain unlimited validity.


In 1980 the founding couple Fleckenstein had the idea of designing and producing jeans that are perceived as a “gift from heaven”. Since then the seasonal collections have existed with a great deal of personal commitment, a high degree of competence and the focus on the best fits. To date 5-pocket jeans count among the most popular ladies’ trousers – the first models wore the label ANGELS on the German market. The founding couple sold the business in 2015 and left the company in March 2017.


In 2018 ANGELS as an economically strong and successful company can look back on an impressive success story. Reliability, credibility and competence form the basis of this success and continue to be important cornerstones. The company focuses on the product and an honest affection for the ANGELS customer.  


The diversity of washes and qualities is the confirmed competence of ANGELS. The used, destroyed, crinkle or random wash effect create a harmonious, sporty overall look. All used qualities undergo multiple tests and are characterised by colourfastness, a high level of form stability and at the same time the important comfort factor. ANGELS stands for perfect fit, high quality material usage and a modern look.


“I am a European” is a clear commitment to the trade and the end user. The fact is, from the design to the pattern creation, the production and the wash, the entire process to create the ANGELS collections takes place in Europe. The fabrics are also woven in Europe. Furthermore, decisive in this context is retaining the workplaces in Europe and the perception of social responsibility associated with this. 


Lived responsibility towards partners and employees and the awareness of quality is the basis of the joint success for the corporate management. Up to today the quality control of all collections takes place at the company’s headquarters. Each individual pair of trousers is not released to the retail trade until a careful check has been performed. This is how ANGELS succeeds in constantly keeping the return rate of the trousers low and ensuring the high quality standard of the brand in the long term.